Vision & Values

Vision and Values Our Values: Make the Difference, Own it , Spirit of service, Work Hard Play HArd

For almost six decades, Goodwill Central Texas has relentlessly focused on a single goal: empowering people to work.

The extremely high levels of unemployment among segments of our community are unacceptable, specifically for those people who have disabilities, lack education, have criminal backgrounds, or are facing homelessness. We believe everyone matters, and that advancing business and valuing our earth leads to stronger communities where individuals and families thrive.

More than 100,000 Central Texans are unable to find stable employment on their own. Our education and job training, retail stores and business services, and community partnerships enable us do whatever it takes to transform lives through the power of work.

Our Culture

Goodwill Central Texas is distinguished through its fully inclusive culture. We maintain a positive and open work environment. Culture starts with a value system, and supporting these values through action is the ultimate challenge.

Goodwill embraces an important concept called ‘servant leadership.’ Through this approach, the leaders of our organization are actually at the bottom of an inverted organizational chart. It is their primary duty to serve, coach and enable employees to succeed.

Although leaders may set the standards, it is up to them to continue to nurture them. We are often mentally, if not physically, somewhere else as we move to the next crisis. “Being” is a challenge most of us do not meet when interacting with one another. To quote author James A. Autry, “there are five ways of being” that must be fulfilled if one is to embrace this approach—they are not easy.

  • Be authentic
  • Be vulnerable
  • Be accepting
  • Be present
  • Be useful

So when you shop, donate, collaborate or seek assistance from Goodwill, you should receive the same treatment described above. We are certainly not perfect, but we practice hard every day to live this culture and enrich our community.

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