Secondhand Holiday Style Look Book

goodwill holiday style group shot


By Melissa Massello of for Austin Goodwill

Recently, it's come to my attention that shopping at Goodwill isn't as popular in Texas as it has always been in New England -- where heiresses and hipsters and everyone else in between can be regularly seen scouring the racks for serious designer bargains or one-of-a-kind vintage statement pieces.

So, as my holiday gift to the ladies and gents of Austin, I wanted to showcase just how sophisticated and stylish fashion from Goodwill can be with this holiday look book -- and how Goodwill, founded back in the 1890s with the mission of providing people who had fallen on hard times a dignified way to get back to work, is still to this day one of the biggest and best "social good" retailers.

When you shop at Goodwill, you're not taking anything away from people who might be less fortunate than you -- rather, you're spending your money with a retailer who invests in the Central Texas Community through job training and career programs. Namely, Austin's new Goodwill Excel Center helping Central Texans, ages 19-50, achieve the dream of a high school diploma and a better chance of upward mobility.

The best part about shopping Goodwill is you can look amazingly cool doing it, all while saving a few bucks and giving back to your local community at the same time. Now that's very trendy, and very Austin, indeed.

So get out there today, tomorrow, and after Christmas, as you pull your holiday and New Year's Eve outfits together, and see just what Goodwill might have in store for you, too, using our look book as inspiration. Huge thanks to Austin photographers Amy & Nathan Russell for taking time out of their busy holiday schedules to play dress-up with us -- it was the most fun, and we can't wait to do it all over again this spring for the next installment of #SXGW Style!

My friend Marisa, a recent transplant from NYC, is always fashion-forward and mixing pieces in exciting ways, like pairing this H&M faux leather skirt ($1 at the Outlet on Burleson Road) with this Forever 21 silk & sequin tank top ($3.99 at the South Lamar Store) and her own faux fur vest. Not only is Marisa also known to score Goodwill bargains of her own, like these Prada tortoiseshell platforms for $27 at the Lake Austin Store last fall, but is modeling the $1.99-a-stem Waterford crystal goblets and $2.99-for-four vintage wooden party plates I also picked up from Goodwill for holiday parties.

My friend Karen, an Austin native who's always very classic with an edge, rocks an emerald green bodycon dress from Zara Collection ($9.99 at the South Lamar store), a statement necklace from consigment, and her own tights/patent leather heels.

My friend Catelyn, a consummately put-together Dallas girl with an expert vintage eye, selected an Art Deco-inspired sequin skirt from Francesca's ($4.99 at the South Lamar Store) and a velvet tank top from Banana Republic ($2.99 at the Lake Austin Boulevard Store) to pair with this vintage silver snake necklace from her own Austin-based shop, The Distillery Market.

Last but not least, inspired by Austin’s music scene, I tried to channel my own inner Stevie Nicks using this vintage beaded satin sash I found for $1 at the Outlet on Burleson Road paired with a velvet GAP dress, beaded velvet cape, and leather cage heels I recently scored from online consignment shops.

See, you don't have to spend a ton of money to have fun with your style and impress your friends! In fact, one of my favorite fashion bloggers has always said that she takes bigger fashion risks when she's thrifting or swapping clothes with friends than when she has to think about the price tag -- and we proved that, by putting together each of these outfits for less than $25-$50 each. See what YOU can find at Goodwill this season, and tag us on Twitter or Instagram with the hashtag #TGWIF -- Thank Goodwill it's Friday – each week for a chance to be featured in your new outfit.

Happy holidays, y'all!

~ Melissa



shop, mission, holiday


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