Gerald L. DavisGerald L. Davis
President and CEO

Davis became President and CEO of Goodwill Central Texas (GCT) in 1998. Prior to joining Goodwill, Davis’ career began as an occupational therapist at St. Charles Hospital, in Toledo, Ohio. Over the next twelve years, he served as Vice President, Assistant Professor, CARF Accreditation Surveyor and Consultant in several medical centers. Davis began his career with Goodwill in 1993 as the President in Sandusky, Ohio. He has served as the Chair of Goodwill Industries International's (GII) Board of Directors (2005-2006) and chaired the Goodwill Conference of Executives, GII Strategic Planning Committee, GII Going Green Committee, the Texas Association and the Southwest Associations of Goodwill. Currently, Davis is a current board member of Austin Chamber of Commerce, I Live Here, I Give Here, Workability International-Americas Group, and Board Chair of University Federal Credit Union.

Davis received the Ernst & Young Social Entrepreneur of the Year Award in 2010, the Matthews Entrepreneurial Award in 2011, the PJ Trevethan Award in 2012, and most recently the Kenneth K. King Award, the most prestigious award a CEO can receive, from Goodwill Industries International.

Davis holds a Bachelors Degree in Occupational Therapy (Ohio State University) and a Masters Degree in Rehabilitation Services Administration (DePaul University). He is a Rotarian and is active in community affairs, local boards and his church.  He and his wife Theresa, and their two grown children enjoy soccer, travel, reading and gardening.

Jerry's Communications

Traci BerryTraci Berry, CFRE
School Superintendent

Berry is responsible for engaging the community with the mission and business of Goodwill Central Texas. She manages the brand while also leading fund development, marketing, public relations, public affairs and policy, business development, and special events. Over the past six years, Traci has passed critical legislation, tripled fundraising revenue, launched a brand development strategy, authored multiple business plans, developed charter school plans and applications, and earned multiple awards. She is a Certified Fundraising Executive with 17 years of experience in public affairs, fundraising, and marketing including political, international development, education, and healthcare experience.

Berry is a member of the Association of Fundraising Professionals and Women Leadership Texas. While she has resided in cities around the country including Los Angeles, San Francisco, Denver, and Washington, DC, Berry is a native Californian and attended the University of Southern California. She and her two young children, Eva and Caden, now love calling Austin their home.

Matthew WilliamsMatthew Williams
Vice President of Education

Arriving in Austin, TX in early 2015, Matthew Williams is the Head of School for The Goodwill Excel Center. In this position, he is responsible for all aspects of the school, including recruitment, instruction, and organization. He’s also in charge of growing the school from 150 to 550 students in the school’s second year.

Prior to the Excel Center, Matt was founding principal of Bronx Design and Construction Academy, a Certified Technical Education high school in the South Bronx. Before BxDCA, Matt worked as an assistant principal at the High School of Economics and Finance, a nationally recognized school in Manhattan’s Financial District that prepares students for direct entry into business fields. While at Stanford pursuing his M.A. in Policy Organization and Leadership, he worked with the Stanford Teacher Education Program (STEP) to train teachers in pursuit of their MA in Math Education. Directly after grad school, Matt worked for the New York City Department of Education to implement computer adaptive, formative assessments to over 1,400 schools. Most recently, Matt worked at The New Teacher Project as Partner and oversaw the Chicago and Nashville Teaching Fellows and consulted several urban and rural districts across the country.

Matt and his wife, Margaret, have two children, Caroline and Ford. They love hanging out on the lake and exploring all of Austin’s great restaurants that have high chairs.