Leadership Team

Gerald L. DavisGerald L. Davis
President and CEO

Gerald Davis became President and CEO of Goodwill Central Texas (GCT) in 1998. His career began as an occupational therapist at St. Charles Hospital, in Toledo, Ohio. Over the next twelve years, he served as Vice President, Assistant Professor, Accreditation Surveyor and Consultant in several medical centers. Davis began his career with Goodwill in 1993 as the President in Sandusky, Ohio. He has served as the chair of Goodwill Industries International's (GII) Board of Directors, chaired the GII Conference of Executives, and served/chaired numerous national committees. Currently, Davis is a board member of the Greater Austin Chamber of Commerce, Austin Community Advancement Network, Vistage Group 3722, and Young Chamber of Commerce Advisors, and is the President of Workability International. He has been named Entrepreneur of the Year, CEO of the Year, and Ethics in Business Individual of the Year locally, and has won four national GII awards.  Davis is married to Theresa (Lommerse) Davis and has two adult sons.

Jerry's Communications

Mark HiemstraMark Hiemstra
Chief Operating Officer

Hiemstra moved from Sandusky, Ohio to Austin in September of 2009 as Director of Commercial Services. In September 2010, he was promoted to Director of Special Projects, served as interim Vice President of Workforce Development and in July of 2011 was promoted to Vice President of Special Projects where he was responsible for special project support, coordination of key strategic initiatives, strategic aspects of business development, and internal consulting in support of the corporation’s financial, quality, and program goals. He is currently responsible for oversight and leadership of the organization's Donated Goods Program, Commercial Services operations, Staffing Group Services, Environmental Business Services, property acquisitions and facility support.

Hiemstra is a 2009 graduate of the Goodwill Industries International Executive Development Program and still serves the Ohio community as a board member of the Ohio Athletic Committee; a non-profit organization he founded that promotes championship athletic events for the states youth. Prior to moving to Austin, spent twenty five years coaching high school wrestling where his teams won seven state championships.

Paula CampbellPaula Campbell
Chief Financial Officer

Ms. Campbell came to Goodwill in August 2016 with significant experience in corporate healthcare finance including financial reporting, planning, and analytics. In her current position as Chief Financial Officer for Goodwill Central Texas, she is responsible for providing strategic financial leadership for the Financial Services Division, which includes finance, accounting, and IT, and to ensure the successful delivery of all financial support services to the organization.

After graduating from college in 1983 with a B.S. in Accounting from Texas A&M University in College Station, Campbell went on to receive her Certified Public Accountant License in 1987.

Campbell began her financial management career with Leonard Enterprises in Fort Worth, TX in 1983. In 1990 she transitioned into healthcare finance at Presbyterian Hospital of Dallas, where she was promoted to CFO and VP of Finance in 1997.  Seton Hospital recruited Campbell in 1998 as their CFO, where Campbell spent the next 8 years before taking a position at Presence Health in Chicago.

Campbell is thrilled to be back in Texas, and is a big fan of her alma mater, Texas A&M. In her spare time she enjoys taking in the local sights in Austin.

Traci BerryTraci Berry, CFRE
Chief Learning and Engagement Officer

Traci Berry is responsible for engaging the community with the mission and business of Goodwill Central Texas (GCT). She manages the brand, working to elevate the organization’s vision while creating impactful experiences for stakeholders.  In addition to leading efforts in fund development, marketing, public relations, public affairs, policy, and program development, Ms. Berry is responsible for the Goodwill Career and Technical Academy and serves as Superintendent of the Goodwill Excel Center.

Within her more than eight years with GCT, Ms. Berry has passed critical legislation, tripled fundraising revenue, launched a brand development strategy, authored multiple business plans, launched two charter schools, developed new business and programmatic models, and earned multiple awards. She is a Certified Fundraising Executive with over 20 years of experience in business development, marketing, fundraising, and policy and public affairs with specific emphasis on education, economic development, international development, and criminal justice reform.

Ms. Berry’s passion for education and expertise in legislative matters helped create the first public high school for adults in the state of Texas. Once enacted in 2015, the new law allowed GCT to open the doors of first free charter school in the State, The Goodwill Excel Center, where adults 17-50 can earn their high school diploma. Ms. Berry has also been instrumental in crafting legislation to institute smart criminal justice reform initiatives.  Serving as an executive member of the Texas Smart on Crime Coalition, Ms. Berry is an outspoken advocate for creating opportunities for people with criminal backgrounds. Ms. Berry believes that building more educational opportunities that are accessible to people of all ages and backgrounds is foundational in building lifelong connections to work and breaking generational poverty.

Ms. Berry is a member of the Association of Fundraising Professionals and a graduate of Women Leadership Texas. While she has gained experience and perspectives living in cities around the country including Los Angeles, San Francisco, Denver, and Washington, DC, Berry is a native Californian and attended the University of Southern California. She and her two children, Eva and Caden, are actively involved in the community and love calling Austin home.

HollandFrank Holland
Vice President, Donated Goods and Retail

Holland joined Goodwill Central Texas in July 2014 and is responsible for oversight of the donated goods program and operations for 31 retail stores. Holland is skilled in the development of management, increasing revenues, improving labor efficiencies, and securing customer satisfaction.

Holland brings more than 30 years of retail management experience to the Goodwill Team, most recently as District Manager with Savers. Prior to Savers, he held a number of positions with several national, large-chain retailers including Best Buy, Hollywood Video, Hastings Entertainment, and Kmart.

Holland received his Bachelor’s Degree from New Mexico State University, and has completed a Strategic Retailing Executive Program through Texas A&M University and a Human Resources Executive Program through Stanford University.

Roberta S. SchwartzRoberta S. Schwartz
Vice President, Corporate Compliance and Risk Management.

Schwartz joined Goodwill in September 2005 as a Staffing Specialist for Goodwill Staffing Group. Within a year, she was promoted to Property Manager, where she was responsible for the development of new retail stores and donation sites. In January 2007, Schwartz began to manage facility maintenance operations as well, and currently supports the growth of the Goodwill infrastructure through space planning and facility programming for mission operations, mission services and administrative offices. Schwartz was promoted to Director in 2010, and again to Vice President in January, 2014.

During her tenure, she has participated in building, renovating, or relocating over 30 Goodwill facilities and retail stores.  Schwartz was also involved with numerous renovations to entire sections of the Goodwill Community Center, as the organization grew and the building evolved to support growth, as well as, becoming the home of The Goodwill Excel Center education campus.

As of April 1, Schwartz will change roles and be responsible for Corporate Compliance and Risk Management.

Schwartz earned a Bachelor of Arts in English from Brandeis University in 1981 and a Juris Doctorate in Law from University of Bridgeport School of Law in 1986.

Jennifer TuckerJennifer Tucker
Vice President, Workforce Advancement

Jennifer Tucker became Vice President of Workforce Advancement in December 2017. Prior to Goodwill Central Texas, she spent 13 years as a member of the Goodwill family in both Michigan and Georgia before moving to Austin. Tucker believes that work can be a vehicle for living your life’s purpose, and thrives on seeing people realize their full potential. As Vice President, Workforce Advancement, Tucker is responsible for developing and implementing workforce programming to empower people to find, keep, and advance in their careers.

Ms. Tucker is a 2015 graduate of Goodwill Industries International Executive Development Program where she discovered her passion for leadership development and organizational development and design. She holds Bachelor’s and Master’s Degrees in Social Work from Western Michigan University with a concentration in Policy, Planning, and Administration.

Jennifer loves to read, watch indie films, listen to alt rock music, and go to the park with her daughter, Lucy.


DeWayne StreetDeWayne Street
Vice President, Organizational Development

Mr. Street became Vice President, Organizational Development in September 2017. He joined the Goodwill Leadership team in May 2015 as Vice President, Workforce Development, and was responsible for ensuring our retail team members and employees managed through Goodwill Staffing Group are diverse, properly educated, and trained for that particular role, all while making sure we’ve got the right individual in the job.

Street came to Goodwill after a half dozen years working with the State of Wisconsin Workforce Development Department, in such varied roles as Deputy Administrator of Employment & Training and Superintendent of the Department of Corrections/Thompson Correctional Center. Along with his full-time work with the State, he continued his passion for advancing diversity initiatives with his own consulting business, DeWayne Street Consulting, which he founded in 2000 and continues to operate. Street has a great love of aviation and was a history teacher for many years.

Street received his BS in Education in 1991 from Alabama State University and went on to get his Masters in Adult Continuing Education from Northern Illinois University in 2002. He was a Doctoral Candidate in Adult Continuing Education until 2005 at Northern Illinois University, where Street did much of his study abroad, including Taiwan, Korea, and Brazil.

Street and his wife Janet love traveling overseas. In his spare time, he enjoys watching old black & white movies. He has two stepchildren who live in the area, and one dog at home: Maggie, a Maltese-Poodle mix.

Matthew WilliamsMatthew Williams
Vice President of Education

Arriving in Austin, TX in early 2015, Matthew Williams is the Head of School for The Goodwill Excel Center. In this position, he is responsible for all aspects of the school, including recruitment, instruction, and organization. He’s also in charge of growing the school from 150 to 550 students in the school’s second year.

Prior to the Excel Center, Matt was founding principal of Bronx Design and Construction Academy, a Certified Technical Education high school in the South Bronx. Before BxDCA, Matt worked as an assistant principal at the High School of Economics and Finance, a nationally recognized school in Manhattan’s Financial District that prepares students for direct entry into business fields. While at Stanford pursuing his M.A. in Policy Organization and Leadership, he worked with the Stanford Teacher Education Program (STEP) to train teachers in pursuit of their MA in Math Education. Directly after grad school, Matt worked for the New York City Department of Education to implement computer adaptive, formative assessments to over 1,400 schools. Most recently, Matt worked at The New Teacher Project as Partner and oversaw the Chicago and Nashville Teaching Fellows and consulted several urban and rural districts across the country.

Matt and his wife, Margaret, have two children, Caroline and Ford. They love hanging out on the lake and exploring all of Austin’s great restaurants that have high chairs.

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